AWS seeks ‘startup launch’ experience for end-user services

We smell a cloudy challenge to Citrix and VMware – and maybe Microsoft and Google.

AWS looks to be up to something in the end-user computing market.

The company’s already made waves with its Workspaces desktop-as-a-service offering and its AppStream application publishing tools.

Now it looks to have something else up its sleeve, an assertion we based on a tip from a reader with a background in end-user compute product management who was asked if she’s keen on a job pertaining to a forthcoming but currently secret service.

The Register has since seen ads for the job our reader mentioned. Said ads mention a “startup experience” for the successful candidate, the chance to do foundational product positioning and a requirement for “Experience with launching new and disruptive services”

So it seems something is afoot. But what?

The big players in end-user computing are VMware and Citrix and both offer “digital workspaces” that let admins push a bundle of apps out to users, who get single-sign on to a range of virtualized and/or SaaS apps. Users can access those apps from an in-house app store but need only log in to the digital workspace once to get all the apps and resources they need. IT gets control and therefore better security, plus tools that send apps to just about any device.

VMware and Citrix can both do this from on-prem hardware but emphasise their respective clouds as a fine way to deliver digital workspaces.

Source: The Register

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